ENTRETANTO

Trabajo

Navajas a la brasa Una nueva exquisitez de la parrilla de Abel Álvarez. Navajas braseadas. Siguiendo con la línea de packaging de la marca, esta edición presenta una ejecución tipográfica que ilustra una historia contada exclusivamente con la letra A.
Grilled Razor-Shells A new delicacy from Abel Álvarez's grill. Braised Razor-Shells. Continuing with the brand's packaging style, this edition presents a typographical approach that illustrates a story told exclusively with the letter A.


El Prisionero Un nuevo lanzamiento de Bodegas Canopy en colaboración con LIDL. Una colección de prisioneros reales que ilustran cada añada de este vino de Garnacha utilizando la típica fotografía de frente y perfil. Diseño e identidad gráfica. El Prisionero New launch of Bodegas Canopy in collaboration with LIDL. A collection of real prisoners that illustrates each of the Garnacha wines using the typical front and profile photograph. Design and graphic identity.

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BerlinerHaus - Rio de Janeiro. Una marca curatorial basada en una perspectiva berlinesa. Con Berlín como referencia y fuente de inspiración, BerlinerHaus tiene como objetivo crear experiencias singulares y disfrutar de momentos a través del gusto, la conveniencia y el diseño. "Somos una marca alemana de posguerra y post-digital, conectada a influencias de todo el mundo, mezclando en una perspectiva particular e incorporando conceptos contemporáneos como ligereza, bienestar, conveniente, diseño audaz, plural y multicultural." BerlinerHaus - Rio de Janeiro. A curatorial brand based on a Berliner perspective. With Berlin as a reference and source of inspiration, BerlinerHaus aims to build singularity and enjoy moments using taste, convenience and design. "We are post-war and post-digital german brand, connected to influences all over the world, mixing in a particular perspective and adding contemporary concepts as lightness, well-being, convenient, bold design, plural and multi-cultural."

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BerlinerHaus @ Pepsi TwistLand Festival

 

Conservas Braseadas GüeyuMar. De la parrilla de Abel Álvarez, en Playa de Vega, y su famoso restaurante Güeyumar. Las primeras sardinas a la brasa en conserva. Un producto realmente único y gourmet con miles de fans incondicionales. El diseño consiste en un simple papel de regalo, ilustrado con aventuras de sardinas de estilo cómico que siempre terminan de una manera triste (y deliciosa): en la parrilla. Para el concepto y diseño invitamos a Beautiful Buenos Aires a pensar junto a nosotros, y los ilustradores fueron Tute Ostiglia y Amaya Uscola. Conservas Braseadas GüeyuMar. From the grill of Abel Álvarez, en Playa de Vega, and his famous restaurant Güeyumar. The first canned grilled sardines. A really unique and gourmet product with thousands of unconditional fans. The design consists in a simple wrapping paper, illustrated with comic-style adventures of sardines that always end up in a sad (and delicious) way: on the grill. For the concept and design we invited Beautiful Buenos Aires to think along with us, and the illustrators were Tute Ostiglia and Amaya Uscola.

Premio Fuera de Serie Diseño e Innovación 2017

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Berrypickers Gin. La tendencia del mercado español de Gin nos lleva a intentar encontrar espacio en el segmento de sabores. Dado que ninguno de las ginebras de fresa está hecho con fresas reales, la opción de traer algo de calidad al mercado era tentadora. Sin sabor artificial ni azúcar. Solo fresas reales. Inmediatamente después del lanzamiento, Berrypickers ganó una Medalla de Plata en los premios The Spirits Bussiness en Londres. Nuevamente, nos asociamos con TWC en esta empresa.Berrypickers Gin. The trend of spanish Gin market lead us to try and find space into the flavored segment. Since none (as far as we know) of the Strawberry gins is made with real strawberries, the option of bringing some quality to the market was tempting. No artificial flavor nor sugar. Just real strawberries. Right after the launching, Berrypickers won a Silver Medal in The Spirits Bussiness Awards in London. Again, we partner The Water Company in this venture.

www.berrypickersgin.com

 

SIMPLE. Classic Dry Gin. Setenta centilitros de ginebra elaborados con los ingredientes con los que se elabora una excelente ginebra. Así de simple.
“¡He pedido un Gin-tonic, no una ensalada!" Simple Classic Dry Gin, se ancla en este popular insight, posicionándose en contra de las tendencias de la categoría ... En un mercado de ginebras maduro como el español, el gin-tonic alcanzó niveles asombrosos de complejidad y de excesos de guarnición ... El llamado gin-tonic "estilo español" es a menudo algo alejado de un gin-tonic. Diseño de marca claro y minimalista, fuentes básicas, código de color, formas y lenguaje. Keep it Simple no es solo el lema, sino también la guía. ENTRETANTO desarrolló la identidad de marca, la estrategia, las redes sociales y la conversación online desde cero. En el proceso de diseño, trabajamos junto con nuestros amigos de Ladies & Gentlemen. Simple. Classic Dry Gin. Seventy centilitres of gin made with the ingredients excellent gin is made from. That simple. "I've ordered a Gin and tonic, not a salad!" Simple Classic Dry Gin, launched last december, supports this strong insight, positioning itself against the trends of the category... In a mature gin market like spanish, gin and tonic reached awesome levels of complexity and over-garnishment... The so called "spanish style" gin and tonic is often something far away from a gin and tonic. Clear and minimal brand design, basic fonts, color code, shapes and language. Keep it Simple is not only the tagline, but also the guideline. ENTRETANTO partnered with The Water Company and developed the brand identity, strategy, social media and online conversation from scratch. In the design process, we worked along with our friends at Ladies&Gentlemen.

www.simple-gin.com

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Domingo.  Domingo Vermut is a spanish red vermouth that has taken an unconventional item of inspiration and translated it to the brand’s identity and packaging design. created by entretanto brand lab and ladies and gentleman (additionally in collaboration with the water company), the brand mimics the look of typical bar napkins.
“Its name, domingo (which translates to sunday in english), is a tribute to the day par excellence of vermouth.”

The authenticity of the design concept is carried through to the smallest of details, including the texture of the label paper and the emulation of misprinting which happens frequently on press.

In this project, ENTRETANTO partnered The Water Company and developed the brand identity and strategy from scratch. In the design process, we worked along with our friends at Ladies&Gentlemen, a design studio from Valencia.

www.domingovermut.com

 

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Consentido. Aceite de Oliva Virgen Extra. D.O.P. Baena. Desarrollo de Business Model, Producción y Comercialización. CONSENTIDO es una edición limitada de 1000botellas. En preventa online desde antes de su recolección y prensado. Ofreciendo la posibilidad de disfrutar del aceite de Oliva Virgen Extra Recién Exprimido y sin filtrar, privilegio habitualmente sólo al alcance de los productores y su círculo cercano.

www.consentidoAOVE.com


 

Bodegas Canopy. Naming & Brand identity for LOCO, 100% white garnacha. Whoever thought about creating such an incredible white wine from those ancient grapes in Mentrida, Toledo, would've been called crazy. LOCO is a brave naming, and the packaging is just a consequence. The Straight Jacket has been referenced plenty of times among design websites and the brand, who started with a small 1000 bottles production, is now available to the US Market.

LOCO. Bodegas Canopy. Denominación e identidad de marca para LOCO, garnacha 100% blanco. Quien haya pensado en crear un vino blanco tan increíble con esas uvas antiguas en Méntrida, Toledo, habría sido llamado loco. LOCO es un nombre valiente, y el embalaje es solo una consecuencia. La Camisa de Fuerza ha sido referenciada en numerosas ocasiones entre los sitios web de diseño y la marca, que comenzó con una pequeña producción de 1000 botellas, ahora está disponible para el mercado de EE. UU. LOCO. Bodegas Canopy. Naming & Brand identity for LOCO (crazy), 100% white garnacha. Whoever thought about creating such an incredible white wine from those ancient grapes in Mentrida, Toledo, would've been called crazy. LOCO is a brave naming, and the packaging is just a consequence. The Straight Jacket has been referenced plenty of times among design websites and the brand, who started with a small 1000 bottles production, is now available to the US Market.


ZUPPA. Modelo de negocio. Diseño de concepto, identidad de marca y desarrollo. Zuppa es una cadena de comida rápida. Ofrecemos una amplia gama de sopas caseras naturales. Lanzado en el verano de 2013, rentable desde enero de 2015. ENTRETANTO también es socio fundador. ZUPPA. Business model. Concept design, Brand identity and development. Zuppa is an afordable premium fast food chain. We offer a wide range of natural, homemade soups. Launched in summer 2013, profitable since January 2015. ENTRETANTO is also a founding partner.

zuppa.es

 

Castillo de Belarfonso. Naming & Brand ID.

"La joven bodega Canopy, impulsada por Belarmino Fernández y Alfonso Chacón, ya nos tiene acostumbrados a sus vinos personales con nombres ingeniosos y presentaciones irreverentes. Aún así, con su último tinto, Castillo de Belarfonso, vuelve a sorprendernos, combinando con talento humor y placer vinícola."

El nombre del vino es, desde luego, un hallazgo: una broma –respetuosa– hacia los innumerables "castillos" y "châteaux" que inundan el mercado. Y la etiqueta –ilustrada con un castillo hinchable, como los de los niños– remata el ingenio, que nos recuerda la frase de Sancho Panza: "castillos quiero pero no los puedo tener".

More info @ Gastroactitud.com


Más

 

BSCL / A Global Place for Creative Leaders
The Berlin School is a not-for-profit organization dedicated to research and leadership education for executives in creative industries such as advertising, design, entertainment, interactive, journalism, media and marketing. We are building a unique, global community and invite you to share our vision of a creative CEO in every creative enterprise.

SIGNAL / Unilever Oral Care. Global campaign to increase awareness of Oral Health. Awarded with a Global Effie, this campaign effectively increased brushing and oral health in countries from 4 continents.

This is the story of how the toothpaste brand Signal drove international behaviour change and got kids to adopt good oral health habits, both to the benefit of society as well as the brand itself. Using innovation in both strategy (through the use of fathers as role models) as well as measurement (through the use of sensors in toothbrushes), Pablo & Oliver is a great example of creativity delivering impact.

Both brand and market performance improved as a result of the campaign. The campaign run in more than 15 really diverse countries like France, Nigeria, Morocco, Sri Lanka, India, Indonesia, Vietnam or Chile..

Cornetto Enigma. An ice cream with a soft core. Global launching. Transmedia campaign.

 

Shandy Cruzcampo. Launching of Shandy Naranja. Relaunching of Mónica Naranjo...

 

Rexona Sea Salt. Regional launching.

 

Click Seguros. New Positioning. Product innovation.

TRINA. Relaunch Campaign.

 

Magnum Temptation. A product focused campaign for the most premium of Unilever Ice Creams.

Magnum Gold

Visionlab. Successful low cost campaign that became extremely viral for a glasses promotion.

Gonzo. Garnachas felices. Brand ID

More info @ Gastroactitud.com

MOTHERCARE. Advertising Campaign. 

ACTION AGAINST HUNGER. World Water Day.  

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BMW. Watches. 0 to 60.

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The Design House. The power of design.

BMW. Shark. BMW Z3

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The Design House. The power of packaging design.