Jorge López Ghisoli
More than 25 years as a creative in Advertising, building brands and making consumers love those brands and their products.
EMBA in Creative Leadership at Berlin School / Steinbeis University. Currently writing my final Thesis, focused in the potential impact of the loss of Handwritting in the Creative Processes.
LOLA (Lowe+Partners) Co-Founder, Partner & Executive Creative Director until 2013.
Founder of ENTRETANTO. An experimental company, a lab to develop own and part-owned products or sevices that will shape a new business model based on relationships between brands and the creative industries:
"My expertise is only about connecting brands with consumer hearts. I don't care about the channel, the format, the length or the vehicle. I can create value for a brand. For years, advertising agencies had been paid for their service, not for the value they can create."
ENTRETANTO is already developing some owned/part owned brands:
Like ZUPPA, an "affordable premium" fast food restaurant focused on SOUPS, launched in september 2013. CONSENTIDO Extra Virgin Olive Oil, recently launched with a limited edition online pre-sell of freshly squeezed unfiltered Olive Oil. Rated with an outstanding 7,8/8 and featured in the main gourmet sites and blogs, Consentido reached its objectives 3 weeks after its launching date. DOMINGO VERMUT, SIMPLE GIN, BERRYPICKERS and PITMAN are the result of our Partnership with TWC, a small beverages distribution company.
As a branding and communication consultancy, clients include /M, EQUIPO MALPARTIDA, FOODOO, or AOPE, ESTRELLA FOUNDATION, INSALUS MINERAL WATER, BODEGAS CANOPY, JORGE DREXLER - WARNER MUSIC.
Born and raised in Argentina, Jorge started his career in advertising in the city of Buenos Aires. In 1990 he decided to move to Spain when he was only 23.
During his first phase in Spain, Jorge joined some of the most award winning agencies at that time: Slogan, Contrapunto, Valmorisco and BDDP.
After developing his skills as an art director in those agencies, Jorge was ready to lead an agency. And that is when he co-founded the Madrid office of one of the most prestigious and recognized agencies in Spain: SCPF.
Three years later he joined Cathedral as a partner and Executive Creative Director. He then moved to Euro RSCG as Executive Creative Director and Bassat Ogilvy also as Executive Creative Director.
In January 2007 he co-founded LOLA, (an affiliate of LOWE & Partners Worldwide) a Madrid based agency running global clients such as UNILEVER Ice Creams, OralCare, Deodorants along with local clients like Schweppes group, Heineken group, or Tele5 (TV channel).
In 2009 Jorge became a member of the LOWE WorldWide Creative Council and he has also held the positions of Global Creative Director of Unilever OralCare Brands (Signal, Pepsodent, Zhong Hua, AIM, Mentadent, P/S, CloseUp) and Global Creative Director of Cornetto Ice Cream.
He’s been part of many panels and juries in different Ad Festivals. In 2010 we was part of the Press Advertising Jury at Cannes Festival. During all these years, the work he developed for brands such as BMW, IKEA, LAND ROVER, TDH or MOTHERCARE has been recognized and awarded in many different festivals: 12 lions at Cannes, along with other local and international awards including OneShow, El Sol Grand Prix, FIAP Grand Prix, Global EFFIE, etc.
He is a teacher in Advertising at the MIAMI AD SCHOOL and he teaches Calligraphy both to adults and kids. The latter, at Montessori Madrid School under his Caligrafilistico introductory course.
Along with Fernando Vega Olmos, Cristina Abril and Elvio Sánchez, he founded LOLA, a rebirth of LOWE Madrid, once a big office, (circa 150 employees) but in a deep crisis those days. The 4 Partners and the 5 others remaining from the old Lowe started changing name, building and, most important, the focus and ambition.
LOLA was created to become a creative Hub, to manage global Unilever brands, helping LOWE network to deliver High Quality Creative product. In the first 18 months LOLA generated more than 24 Million euros in revenue for the network, winning the Global Ice Cream Business (Magnum, Cornetto and OOH brands), and Soups (KNORR). Regionally, LOLA also won Oral Care (Signal/Pepsodent) and a significant part of the DEO’s business (Rexona/Sure)